Essay --

I do not agree with the theorem that the successful brands are build on the successful products. It has been deliberate that the successful brands are built on the beliefs and not on the products. The most of the individuals don’t contemplate about underpinning the brand they develop but they necessitate offering a good product and earn a good income through selling it in the marketplace. Moreover, the thing on which most of the successful small businesses operate is the good and solid foundation of shared values and beliefs. These values go more than the attributes of the product. By communicating these attitudes and values, the company put itself on the successful way of transacting business and it helps in finding out the company’s real worth and value. The research has found that all the great companies have a common ideology of â€Å"fundamental values and a sense of persistence beyond just creating cash†. This inspires the people throughout the organization. (Vrontis, 1998) The successful brand is fundamental to a number of the factors. According to a bedrock idea or principle, every turn supports a product or a company and such a platform is known as positioning. A brand has no attraction without the element of positioning. The brand which has some sort of uniqueness and reliability, it will get the distinct advantage and attention of the people in the market. The successful brand is the result of three characteristics which are to be different, to be focused and to be relevant. The determinants of successful brands are discussed below: TO BE DIFFERENT Companies can build a strong brand by sticking out from the competition. Putting itself in the background noise is the great loss for the business. TO BE FOCUSED Being focused... ...he customers regarding the New Coke. The company returned to the old Coke following the great level of allegations from the customers. (Nicholas, 2013) WHY DO THE COMPANIES PREFER BRANDING Most of the companies rely heavily on the branding for the reason that the customers are often seen committed with brands and make repeat purchases. It is the nature of the loyal customers and even all the human beings that they do not leave the product, which facilitates them in some way better than any other product regardless of price. Nowadays, the companies are trying to cultivate the loyal customers by treating them in different way such as rewarding them and offering incentives. In this way, the companies get â€Å"the free word of mouth† marketing by making the people pleased to talk about the product positively in front of their friends and relatives. (Brand Loyalty, 2011)

Propose a New Positioning Strategy for Acl Product

New market positioning for a new product Introduction ACL Clean has been a successful product in the Hampshire and the company expanded into the Essex region Market. However sales were low and public awareness was lacking. The company was using the majority of its funds on the products line extension and little on advertisement and product placement. This is the key factor in the poor sales in Essex because the public isn’t aware of ACL Clean and its benefits.In order to make ACL Clean a more successful and well known product, funds used for the product line extension need to be diverted to advertising in order implement a new positioning strategy in the Essex market. The best way to implement a new positioning strategy would be through the marketing of ACL Clean to first time buyers of cleaning equipment. In order to do this ACL Clean will need to promote sales, advertise, and become established in the public. Background In January 1990, ABC cleaning Ltd commissioned the clea ning equipment division.The cleaning equipment division expanded more by introducing new products. In the Hampshire area, effective promotion has helped ACL clean become a success. Market awareness is upwards of 80% and brand loyalty is high despite the high price. Advertising is used in the Hampshire for promotion. Ads target general cleaning equipment owners because the market is segmented more according to benefits sought rather than any demographic such as age, gender, or income. The major media is television using commercials with a humorous approach stressing quality and safety.ACL clean then decided to work on developing the product line, as well as branch into the Essex market. These line extension products were also offered in Essex as well as Hampshire, and there was no competition for ACL clean because other companies didn’t enter into this new â€Å"unknown† category of cleaning equipment. Over 5 years in the Essex market and sales are still low. The produc t is available in most key outlets like Tesco, ASDA, Sainsbury, and also in smaller chains. There is little sales promotions, since the website for ACL clean is where the sales promotions are. But there is no awareness of the site.The same pricing strategy is used in Essex as in the Hampshire, but ACL clean has not worked on justifying the cost in consumer’s minds. Furthermore the product line extensions took the majority of the budget leaving no funds for advertising. Without advertising there is no brand loyalty in Essex like in Hampshire. Too much has been put into the product line extension and not enough into the positioning strategy. As a result there is weak positioning and low awareness of this product. Statement of Problems The main concern is that ACL clean has an ineffective positioning strategy in that one was never established for the Essex market.The product was introduced and the line extensions were added, however no effective marketing was done to target the market they were introducing the product into. The lack of establishing a new positioning strategy in Essex has lead to low product awareness, no brand loyalty and low sales. Also, no advertising has resulted in little product position in the consumers mind. Essex consumers are unaware of the product and its benefits because there have been no commercials or ads or promotion of any kind. Strategies Alternative 1 The current positioning strategy has no strengths and many weaknesses as demonstrated in the lack of sales.Therefore a new positioning strategy must be developed. A target market should be defined so that advertising, marketing and public relations can be more focused and effective. ACL clean is a great product with high quality and safety, and with increasing health awareness and infection control campaigns by health authorities people, are more inclined to clean their homes more often. So by targeting the first-time buyers in the market, ACL clean could be effectively prom oted as a great product to help households enhance a healthy environment.This demographic is likely around the age of 25-35. Mainly people out of school, beginning a career or becoming more established, and are able to make a major purchase like a cleaning equipment and want one that will last them for as long as possible. Promoting ACL clean as the product that will achieve this will increase product awareness, create brand loyalty, and ultimately increase sales. However, as many first-time buyers have been using other cleaning equipment or have used other products related to car care, introducing ACL clean as a premium product will be a daunting task ecause there is already an established brand loyalty to other products, even though they are not as good as ACL clean. With establishment of the original ACL clean product in the market the opportunities of the line extensions are limitless. A great way to promote ACL clean in the Essex market would be through public relations. A grea t strategy would be to sponsor an event such as a cleaning equipment show in Essex region. Alternative 2 Another effective means of marketing ACL clean to the Essex Region as a great product with quality safety benefits would be through alliance with healthcare companies and local authorities.Alternative 3 Advertising is the most obvious and effective choice to place ACL clean in the consumers mind, just as it has in the Hampshire. Through TV commercials, magazine ads, and banners on web pages, the name and product information relation to ACL clean would be widely visible. Since TV is a major media source, having commercials that target the demographic of first-time buyers, would make the greatest impact for ACL clean. TV spots during primetime TV on major Essex stations would be seen by millions of viewers. Creating commercials that are exciting and fresh of the special features of ACL clean will catch viewer’s interest.

Is Daycare Harmful to the Development of Infants Essay

There have been many concerns over the past several years on whether or not early daycare causes negative or positive effects on the development of children. These fears are influenced by the fact that the early separation of a baby from his mother may cause emotional harm to the child or disrupt the mother-infant bond. Studies continue to research the effects of early daycare on children The cost of living has made it nearly impossible for mothers to stay at home even in the very beginning of their newborn’s life. This means that someone else will be responsible for ensuring that the baby is cared for while their mother is at work. Each and every day well-meaning and loving parents are forced by economic pressure to place infants, even as young as two weeks old in daycare. Studies have shown that the beginning of a baby’s life, especially the first year is a critical period in the attachment process. The question is â€Å"Is childcare harmful to the emotional developm ent of infants†? There have been many concerns over the past several years on whether or not early daycare causes negative or positive effects on the development of children. These fears are influenced by the fact that the early separation of a baby from his mother may cause emotional harm to the child or disrupt the mother-infant bond. Studies continue to research the effects of early daycare on children. If a mother is forced economically to work during her child’s early stages of development that means that during the child’s waking hours, he will have no contact at all with the person/persons with whom he must develop a strong and stable emotional bond (usually, his parents). This fact has to interfere with the attachment process of infants. In an article I read it stated that the results when mothers of infants work outside the home are completely neutral, but further on in the article (page 63) we learn that child behaviors after the mother works full-time outside the home in the first year of life, together with consideration for the timing of the start of that work, be it at three, six, or nine months after birth: At age 4.5, children whose mothers had worked (full-time) at three months, six months, or nine months have significantly more externalizing behavior problems than children whose mothers did not work in the first year and this also was the case when the children reached first grade. (MROZEK, A, 2010) I) Effects of Childcare on Emotional Development The National Institute of Child Health and Human Development (NICHD) conducted a comprehensive study between 1991- 2007 to observe and document the effects of daycare on over 1,000 preschool age children. The â€Å"Study of Early Child Care and Youth Development,† revealed key areas of child development that were influenced by day care providers and experiences. In some instances when a young child was left with a day care provider, the child exhibited a range of negative emotions and behaviors which included crying and clinging to parents, and screaming or hiding from the daycare provider after their parents had left. These children frequently developed insecure attachment issues and separation anxiety however other children adjusted more readily and eagerly joined their peers, barely acknowledging when their parents had left the room. These children demonstrated more security, less separation anxiety and greater preparedness for eventually entering school. II) Effects of Daycare on Behavioral Development Children who attended daycare at an early age were more likely to develop negative behavioral issues, which included aggression and noncompliance. According to a study conducted by the National Institute of Health (NIH) they demonstrated a connection between children’s poor behavior and the amount of time spent in day care settings. According to the NIH study, elementary school teachers reported that students who regularly spent ten or more hours per week in day care tended to be more argumentative, disobedient and unruly in class. However in regards to a high quality daycare the NIH found that these attentive, stimulating day care environments produced children who were overall more cooperative and positive in their interactions with caregivers, peers and parents. III) Effect of Daycare on Cognitive Development School age children who spent significant time in daycare as infants frequently have better verbal, reading and math skills throughout the elementary school years. This is often the case in children from disadvantaged families wherein they excel more in academic development if they had spent time in daycare during their infancy and the early childhood years. This may be because the daycare setting may offer more opportunities for them to improve their skills. Children who participated in daycare during early childhood tend to have a larger vocabulary which enhanced their language development. Research conducted by the National Institutes of Health published in Child Development suggests that children frequently benefit from daycare in terms of cognitive development. The study showed that children who spent time in daycare during their early childhood continued to score higher on academic achievements even into the high school years. IV) Effects on Social Development Children in daycare settings at an early age had a greater ability to form relationships with peers and adults than children who did not attend daycare. This is because there are instances when aside from daycare the child would not be in consistent contact with other children their age, therefore daycare provides them with that opportunity. Conclusions and Findings After reviewing the research concerning the effects of daycare attendance on the emotional, cognitive, and social development of infants a wide spectrum of results can be noted. I believe that if the parent’s commit themselves to finding a high quality daycare the effects on these areas of development could even be considered positive especially in terms of an infant’s social and cognitive development. References MROZEK, A. (2010, Aug 19). Research unclear on how daycare affects child development. The Gazette. Retrieved from http://search.proquest.com/docview/746423295?accountid=32521 Pritchett, J. (2009, Dec 29). Daycare opens doors of opportunity; proposed early learning and child care act seen as positive step for young mothers, children. Telegraph-Journal. Retrieved from http://search.proquest.com/docview/423338000?accountid=32521 http://www.nichd.nih.gov/publications/pubs/upload/seccyd_06.pdf http://www.nationalacademies.org/headlines/20070404.html

Soldier’s Home

In Ernest Hemingway’s short story, â€Å"Soldier’s Home†, a young man named Krebs is unable to relate to his mother and home life after he returned from the First World War. After Krebs saw death and destruction in the wars most bloody battles, he returns home where his parents try to get him back to his normal routines. His view of the world has changed drastically since the war. He no longer feels love in his heart and cannot lie to his mother when she asks if he loves her. One of the famous lines Hemingway wrote, â€Å"Krebs looked at the bacon fat hardening on his plate.† Like bacon his heart has been hardened by what he had seen in World War I and he knew he must get far away from his parents to be able to get his life back in order. Harold Krebs after graduating from a Methodist college in Kansas enlisted in the Marines in 1917 and did not return to the United States until 1919. While at war he saw many tragedies that changed his life forever. When he returns home he does not get a heroes welcome because many had returned before him. At first Krebs did not want to talk about the war but later on when he felt the need no one would listen. He spent his days reading, walking and admiring the girls but a lot had changed since he had been gone. He thought about going out with some of the girls he used to know and remembers the girls he knew overseas but finds, â€Å"the young girls had grown up. But they lived in such a complicated world with already defined alliances and shifting feuds that Krebs did not feel the energy or courage to break in it.† Krebs has a hard time relating to his parents and he finds himself not wanting to go watch his sister play ball. The climax to the story is when Krebs's mother asks, â€Å"Don't you love your mother, dear boy?† and he answers, â€Å"No†. Even though he had been feeling unhappy, useless, and out of place since he had returned from the war, he had been drifting along, going through the motions. He had been stagnating, spending his time sitting on the front porch, reading, trying â€Å"to keep his life from being complicated†. The final conflict with his mother forces Krebs to face the fact that he cannot stay. He lies to his mother to make her feel better after he has hurt her with the truth, but is â€Å"sick and vaguely nauseated† by his duplicity. As his mother prays over him at the end of the story, Krebs resolves to go away to Kansas City and start his life again, away from the home and family to which he can no longer belong. In the story, â€Å"Soldier’s Home† it is told from the third person narrator point of view. Hemingway, having been a former journalist is able to show how distant Krebs is because of being the type of journalist who is detached just like Krebs was detached by his experience in World War I. As Hemingway writes he shows how Krebs holds his emotions in that he knows his mother will not understand. When Krebs calls his mom â€Å"Mummy† he is trying to comfort her by acting like a child. At the end Krebs makes a decision to leave and go to Kansas City because he feels he may not ever reconnect with his family. Harold Krebs is a man who has gone through a life-changing event and has experienced many consequences made by his own choices and decisions. He then has to come to the understanding that he has to try and rebuild his life as he knew it. Things weren’t working out at his family’s house so he decided to move to Kansas City where he would get a job. This war was a hundred years ago and Krebs came back and had no clue what to do with his life when he got back. The same thing goes for the soldiers of the war in Afghanistan they see so much that traumatizes them that they do not know how to act when they are around their families. Soldier’s Home In Ernest Hemingway’s short story, â€Å"Soldier’s Home†, a young man named Krebs is unable to relate to his mother and home life after he returned from the First World War. After Krebs saw death and destruction in the wars most bloody battles, he returns home where his parents try to get him back to his normal routines. His view of the world has changed drastically since the war. He no longer feels love in his heart and cannot lie to his mother when she asks if he loves her. One of the famous lines Hemingway wrote, â€Å"Krebs looked at the bacon fat hardening on his plate.† Like bacon his heart has been hardened by what he had seen in World War I and he knew he must get far away from his parents to be able to get his life back in order. Harold Krebs after graduating from a Methodist college in Kansas enlisted in the Marines in 1917 and did not return to the United States until 1919. While at war he saw many tragedies that changed his life forever. When he returns home he does not get a heroes welcome because many had returned before him. At first Krebs did not want to talk about the war but later on when he felt the need no one would listen. He spent his days reading, walking and admiring the girls but a lot had changed since he had been gone. He thought about going out with some of the girls he used to know and remembers the girls he knew overseas but finds, â€Å"the young girls had grown up. But they lived in such a complicated world with already defined alliances and shifting feuds that Krebs did not feel the energy or courage to break in it.† Krebs has a hard time relating to his parents and he finds himself not wanting to go watch his sister play ball. The climax to the story is when Krebs's mother asks, â€Å"Don't you love your mother, dear boy?† and he answers, â€Å"No†. Even though he had been feeling unhappy, useless, and out of place since he had returned from the war, he had been drifting along, going through the motions. He had been stagnating, spending his time sitting on the front porch, reading, trying â€Å"to keep his life from being complicated†. The final conflict with his mother forces Krebs to face the fact that he cannot stay. He lies to his mother to make her feel better after he has hurt her with the truth, but is â€Å"sick and vaguely nauseated† by his duplicity. As his mother prays over him at the end of the story, Krebs resolves to go away to Kansas City and start his life again, away from the home and family to which he can no longer belong. In the story, â€Å"Soldier’s Home† it is told from the third person narrator point of view. Hemingway, having been a former journalist is able to show how distant Krebs is because of being the type of journalist who is detached just like Krebs was detached by his experience in World War I. As Hemingway writes he shows how Krebs holds his emotions in that he knows his mother will not understand. When Krebs calls his mom â€Å"Mummy† he is trying to comfort her by acting like a child. At the end Krebs makes a decision to leave and go to Kansas City because he feels he may not ever reconnect with his family. Harold Krebs is a man who has gone through a life-changing event and has experienced many consequences made by his own choices and decisions. He then has to come to the understanding that he has to try and rebuild his life as he knew it. Things weren’t working out at his family’s house so he decided to move to Kansas City where he would get a job. This war was a hundred years ago and Krebs came back and had no clue what to do with his life when he got back. The same thing goes for the soldiers of the war in Afghanistan they see so much that traumatizes them that they do not know how to act when they are around their families.

Case Study Assignment.....Metals in the Environment, my topic is lead

Assignment.....Metals in the Environment, my topic is lead - Case Study Example d in the 1960’s concluded that the amount of lead introduced into the environment via human means was 100 times more than that the amount added naturally (Wright A. & Welbourn, 2002). This research proved that lead contamination was one of the hazards brought by industrialization. The form of lead that is most responsible for lead transmission is tetraethyl lead. Tetraethyl lead is a lead derivative that is used as an additive in gasoline. Other sources of inorganic lead are lead containing sweeteners, lead salts in paints and anticorrosion coats, in batteries, in protective glass that are used against radioactive substances and in insecticide. Lead is also used in water distribution networks and is also used in containers that hold food and drinks. The usage of lead in these sensitive areas can cause mobilization of lead if the liquid medium is soft, acidic or poorly buffered. This translates into lead contamination in drinking water and food and drink vessels. As mentioned afore, paints and anticorrosive agents contain high concentrations of lead. As anticorrosive coats or paints wear off they mobilize particles of lead dust into the air. Lead dust is a direct means of contact with lead particles, and it can also settle in soils or aquatic mediums. Most for ms of lead are insoluble. This means that even though practice of using lead derivative compounds in products has ceased, lead and its derivatives are still in the environment. The dispersal of lead is through three major mediums; the atmosphere, the water and the soil. The dispersal of inorganic lead through the atmosphere is dependent on the particle size of lead. Lead particles having larger size, greater than 2Â µm in diameter; tend to fall close to their source of origin. They continue to contaminate and pollute the water and soil around the source. Particles which are smaller in size, less than 2Â µm in diameter; are capable of travelling larger distances. Transference through atmosphere not only

Beethoven Interpretations Research Paper Example | Topics and Well Written Essays - 1250 words

Beethoven Interpretations - Research Paper Example Beethoven was showing signs of romanticism in his middle period. Beethoven left the sonata form but the freedom he gave each movement is typically Romantic. The Piano Sonata N ° 27 is a beautiful piece of music which has been interpreted in many different ways. The Sonata has three movements: adagio sostenuto, allegretto and presto. It can take anywhere from 12 minutes to 15 minutes to perform depending on the interpretation. Beethoven composed it in 1801. He personally put the title as Quasia una fantasia or almost a fantasy. This means that it can be played as the artist sees fit. In listening to the difference of performance, it can be said that Beethoven's title is more accurate than Moonlight Sonata. A fantasy gives more freedom to perform the music as the performer wants. The name "Moonlight Sonata" was given as a publishing trick. Some say it was given after Beethoven's death. Others say Beethoven gave it as a tribute to his student, Guicciardi. Beethoven had fallen in love with her, a countess. He knew he could never marry someone of that social class. It is unlike him to have been so open as to name a sonata after someone who was paying the bills. This sonata was composed in his middle period. He was not composing romantic music. The title was misplaced (5). His music was steadily leaving the classical form (Waltz). In this Sonata, you see a difference between each performer, which is contrasting. Beethoven would have been heavy in his interpretation. He was already affected by his deafness. The loud pounding of the keys in the last movement enabled Beethoven to hear the vibrations. I listened to many different interpretations in order to get the right feeling for the Sonata. In my research, I saw that the Moonlight Sonata was one of his most famous sonatas. I was surprised at seeing that it could be played so differently by such artist. I chose two artists to explain the three movements (the whole Sonata) in order to have a comprehensive feeling of the dynamics and tempo: Bareboim and Gould. Their interpretation is so different. Then I chose two other artists in order to compare their first movement: Horowitz and Brendel in addition to Bareboim and Gould. I think my favorite of them all was Gould because I felt he was the closest to how Beethoven would have liked the Sonata to be played. In terms of the first movement, I felt it was a classic to hear Horowitz. http://www.youtube.com/watch?v=HpOb5NxtG-w   Baremboim played the first movement with emotion and slowly. He was sad or pensive. His expression was sad. The dynamics were softly played piano. There was, too, much of a difference with the two hands. The bass continued to have the same level of sound during the whole movement and the treble would have crescendos and be too loud. He used a little bit of the rubatto effect. The timing of the first movement was 6.55. Only towards the end did the two hands converse with each other. The end was slow. There was too much confli ct between the three note motif and the left hand. His left hand dominated the right only one time during the movement. Towards the end of the movement, he increased in volume and there was a slight crescendo of the left hand which tapered off in the final measure. His bass and treble were blended and not articulate. The Allegretto of the 2nd movement was still slow. It was happy.  

Freedom of Speech Essay Example | Topics and Well Written Essays - 500 words

Freedom of Speech - Essay Example A very popular case of a Christian student of a public school, wearing a tee-shirt proclaiming ‘Homosexuality is shameful’ was found offensive by the school and illegal constitutionally by the federal court. The main reason cited by the judges was that it offended the sensibilities of the minority, in this case, that of sexual orientation and that ‘it interfered in their learning’. The reaffirmation of the illegality of the student’s case raised many pertinent cases and the main point of the case remained wide scope of free speech. Does declaring one’s point of mind or personal preferences should really be constituted as illegal and if that is so, what is the relevance of freedom of speech as awarded by the 1st amendment of the constitution? In the present time, freedom of speech is being taken as a fashion statement. While exerting their right of expression by words or deeds, people must ensure that their personal freedom does not impinge on somebody else’s rights and in any way violate their sense of self-esteem, religiosity or as stated sexual orientation. Freedom of speech is universally accepted as a right for free expression so long as it is confined to themselves and nonoffensive for others. It is equally true that people have been exercising this right for a long time for peaceful purposes through various means like media, public speeches, and debates etc. The controversial issues, being discussed publicly and hotly debated at public platforms, have produced some highly relevant results, favored by masses. Controversy, at times, becomes necessary for the dissemination of information which is so necessary for the resolution of disputed issues and controversial topics.